The Petersen Museum — The World’s Greatest Sports Coupes
Title treatment, poster and exhibition graphics for the The World’s Greatest Sports Coupes exhibit at the Petersen Museum. The italicized yellow text was clearly energetic but so simple as to be applied easily across many accompanying materials: banners, posters, gallery guides as well as gallery signage.With the exhibit curated by celebrity curators, Jaguar hosted the exhibit opening party, attended by Jay Leno, Lisa Kudrow and Adam Carolla. The yellow of the title graphic was carried over with yellow plexiglass in the car labels. All materials were vetted and approved by Jaguar’s marketing department.
World’s Greatest Sports Coupes — Poster
The World’s Greatest Sports Coupes Exhibit
World’s Greatest Sports Coupes. Photo by Ted7
Race car driver Bobby Rahal at the World’s Greatest Sports Coupe exhibit opening (Photo by Joe Scarnici/Getty Images for Petersen Automotive Museum)