Petersen museum, los angeles, graphic design, invite, non profit

Petersen Pebble Beach Invite (2014)

Like the previous Pebble Beach invite I worked on for the Petersen Museum, this invite was designed to incite interest in the museum’s renovation. This year, the plans for the museum were much further along, with interior renderings available, so I created a very literal invite in to the new museum. The gate fold worked perfectly with the front doors of the museum.

2014 Pebble Beach2


Once opened, the invite revealed one of the renderings that we at the museum were excited about:

2014 Pebble Beach3

On top of that, because of the prestige of the event I had a larger budget to play with and worked with the printer to use an iridescent, golden card stock that was a pleasure to touch.