Pebble Beach

Petersen Pebble Beach Invite (2013)

The annual Pebble Beach Concours d’Elegance is a prestigious celebration of the beauty of the automobile; in the summer of 2013, the Petersen had just decided to undertake a huge renovation and was beginning to solicit support from its supporters. This invite, to a Petersen breakfast at Pebble Beach, was designed to start inciting interest in the museum’s new design and to start unveiling the new plans for the museum. The outlines of the new facade peek out at the corner of the invite; I used a card stock and foil for the outlines.

Pebble Beach2