I had just been hired for the museum when I started working on the gala invite. Because the gala honorees for that year were so young and exciting (Ken Block, Patrick Demsey and Ken Block — wow!), the organizers were determined to use bright, energetic colors and a rough, splatter typeface. I was a little taken aback — it didn’t really feel galaesque to me — but once we’d talked over, I got the idea and came up with a middle way — something that is both edgy and worthy of a gala.
Below is the logo. I paired a rough splatter typeface with a lock up of the gala name (in the Petersen’s house typeface) and used the bright colors as accent colors that would be used carefully and in moderation. I did four variations of the logo which we could use:
The save-the-date was a fun play on alliterative name of the event:
For the actual event invite, I used the logo elements in a slightly more rich way. The splatter aspect became a smaller, but still fun aspect. On the print invite, the splatters got a hit of UV gloss, which gave the invite another added element of texture.
The RSVP insert for the invite was printed on a different paper, both to distinguish it, and so that it was easy to write on.
It showed a different way for the logo elements to be used:
For me, the best part of the logo was that it was easy to work with and generate all the gala materials needed — signage, decks, flyers, ads — to be both cohesive, but not exactly identical. The project was a really fun way to get to know the museum staff and help contribute to the most successful gala of the museum’s history at the time.
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