petersen, museum, redesign, email, e-blast, ipad, iphone, responsive, ux, art direction, creative director, direction

Petersen Museum E-Blast Redesign

Art direction for the Petersen Museum e-blast. Fully redesigned, the e-blast is clean, responsive and fits in with the larger Petersen identity. A/B testing showed that museum members preferred more graphics and less text. Open and click-through rates immediately went up after the new e-blast format was introduced.

Below: Design examples for the Petersen Museum and the Petersen Museum Store

petersen museum, gif, sale, e-blast



eblasts, store, petersen museum eblasts2