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Petersen Museum E-Blast Redesign

Art direction for the Petersen Museum e-blast. Fully redesigned, the e-blast is clean, responsive and fits in with the larger Petersen identity. A/B testing showed that museum members preferred more graphics and less text. Open and click-through rates immediately went up after the new e-blast format was introduced.

Below: Design examples for the Petersen Museum and the Petersen Museum Store

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eblasts, store, petersen museum eblasts2