Jaunt, app, game, design, digital, ux, ui, personas, concept, visual design

Jaunt — An Urban Mobility Game

Update: Excited to share that Jaunt is the Grand Prize winner for Ford Smart Mobility Game Challenge:
Social Journey-Sharing App Wins Ford Smart Mobility Game Challenge That Surfaces Fresh Ideas for Future Travel _ Ford Media Center

Jaunt is a social urban exploration game that rewards players for exploring their city in new ways.  The app sets landmarks throughout the city, organized along six interests: food, nature, art & culture, history, esoteric and shopping. Every time you go to a new landmark on a jaunt, you’ll get points, as well try a new way of moving through the city.

Jaunt is fun for both the intrepid urban explorer and the newbie who’s looking for a reason to leave their neighborhood on the weekend. Browse around and join a jaunt that fits with your interests or create a jaunt that will hit that restaurant, museum or secret garden you’ve been meaning to visit.
Every landmark comes with a short explanation, so you can forget the guide books at home, and create a jaunt on the go. Immediately see the destinations you haven’t been to before—which you’ll get extra points for. Find a buddy who’ll show you the ropes—or, just get lost together. Either way, you’ll see a totally different side of your city.

The context/persona study helps set the scene for how we imagined this game:

jaunt, digital, ux, ui, visual design, game, personas, context, persona

 

The home page takes you immediately to a map which shows you all the jaunts in your area. Landmarks pop up: gold landmarks are worth extra points; purple landmarks are unvisited points; gray landmarks are ones you’ve already visited. Tapping on any landmark gives you more info.

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The jaunts that show up are regulated by your personal jaunt settings. There, you can control what you’re most interested in — food, nature arts and culture, history, esoteric, shopping — as well as controlling other filters.

 Jaunt3-2 settings


Tap on a jaunt to get more info about it, such as the mode of transportation, a short description and who’s going.

Jaunt3-3 Creating a jaunt is an easy step-by-step process.

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Tap a point on the map to add it; the jaunt route will auto snap to the route according to the mode of transport you’ve chosen. Jaunt3-5Before you finish up creating the jaunt, you can toggle the jaunt view from map mode to list mode.

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Messages let you stay in touch with like-minded explorers and finesse the details of a jaunt.

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The jaunt history shows you jaunts you’ve been on and jaunts you’re planning on joining (whether you’ve been accepted or not) or jaunts you are organizing. Jaunt3-8

Your history shows you which categories you’ve been exploring, which ones you’ve been fastidiously exploring, and what kinds of modes you’ve tried.

Middle screen: Browse all the landmarks in list form… you can see which ones you’ve visited and which remain to see.

Right screen: The leaderboard shows the top explorers in the game.

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With Ilya Zarembsky.

A few UX process sketches here, if you’re into that sort of thing.