ANTI Means Yes is my design thesis, where I explored design and the idea of “anti-”, “of the same kind but situated opposite” (in the meaning of anti-hero, anti-matter, anti-climax). Leaning heavily on Robert Venturi and Denise Scott Brown, I talk about ANTI as an approach that is useful for dealing with constraints, creative brainstorming and ambiguity.A number of projects are great examples of the ANTI rubric: Times Canyon (what’s the anti-Times Square?), Comic Sans (the anti-Helvetica), Brooklyn Notebook (an anti-guidebook), Periods of Activity (an anti-autobiography).
Part of the thesis book meant making a book. What would be a book that embodied ANTI? To make an ANTI book, I first made a website for it: antimeansyes.com The website was designed in such a way as to make it usable as a book when printed out. The final book was printed through Lulu.
© 2020 Betsy Medvedovsky is With and Against | Theme by Eleven Themes